Warning: Declaration of Walker_Page::start_lvl(&$output, $depth) should be compatible with Walker::start_lvl(&$output) in /home/credicoob/www/site/wp-includes/post-template.php on line 997
Warning: Declaration of Walker_Page::end_lvl(&$output, $depth) should be compatible with Walker::end_lvl(&$output) in /home/credicoob/www/site/wp-includes/post-template.php on line 1009
Warning: Declaration of Walker_Page::start_el(&$output, $page, $depth, $args, $current_page) should be compatible with Walker::start_el(&$output) in /home/credicoob/www/site/wp-includes/post-template.php on line 1024
Warning: Declaration of Walker_Page::end_el(&$output, $page, $depth) should be compatible with Walker::end_el(&$output) in /home/credicoob/www/site/wp-includes/post-template.php on line 1067
Warning: Declaration of Walker_PageDropdown::start_el(&$output, $page, $depth, $args) should be compatible with Walker::start_el(&$output) in /home/credicoob/www/site/wp-includes/post-template.php on line 1105
Warning: Declaration of Walker_Category::start_lvl(&$output, $depth, $args) should be compatible with Walker::start_lvl(&$output) in /home/credicoob/www/site/wp-includes/category-template.php on line 800
Warning: Declaration of Walker_Category::end_lvl(&$output, $depth, $args) should be compatible with Walker::end_lvl(&$output) in /home/credicoob/www/site/wp-includes/category-template.php on line 816
Warning: Declaration of Walker_Category::start_el(&$output, $category, $depth, $args) should be compatible with Walker::start_el(&$output) in /home/credicoob/www/site/wp-includes/category-template.php on line 833
Warning: Declaration of Walker_Category::end_el(&$output, $page, $depth, $args) should be compatible with Walker::end_el(&$output) in /home/credicoob/www/site/wp-includes/category-template.php on line 908
Warning: Declaration of Walker_CategoryDropdown::start_el(&$output, $category, $depth, $args) should be compatible with Walker::start_el(&$output) in /home/credicoob/www/site/wp-includes/category-template.php on line 949
Warning: Declaration of Walker_Comment::start_lvl(&$output, $depth, $args) should be compatible with Walker::start_lvl(&$output) in /home/credicoob/www/site/wp-includes/comment-template.php on line 1241
Warning: Declaration of Walker_Comment::end_lvl(&$output, $depth, $args) should be compatible with Walker::end_lvl(&$output) in /home/credicoob/www/site/wp-includes/comment-template.php on line 1265
Warning: Declaration of Walker_Comment::start_el(&$output, $comment, $depth, $args) should be compatible with Walker::start_el(&$output) in /home/credicoob/www/site/wp-includes/comment-template.php on line 1329
Warning: Declaration of Walker_Comment::end_el(&$output, $comment, $depth, $args) should be compatible with Walker::end_el(&$output) in /home/credicoob/www/site/wp-includes/comment-template.php on line 1389
Warning: Declaration of Walker_Nav_Menu::start_lvl(&$output, $depth) should be compatible with Walker::start_lvl(&$output) in /home/credicoob/www/site/wp-includes/nav-menu-template.php on line 40
Warning: Declaration of Walker_Nav_Menu::end_lvl(&$output, $depth) should be compatible with Walker::end_lvl(&$output) in /home/credicoob/www/site/wp-includes/nav-menu-template.php on line 52
Warning: Declaration of Walker_Nav_Menu::start_el(&$output, $item, $depth, $args) should be compatible with Walker::start_el(&$output) in /home/credicoob/www/site/wp-includes/nav-menu-template.php on line 67
Warning: Declaration of Walker_Nav_Menu::end_el(&$output, $item, $depth) should be compatible with Walker::end_el(&$output) in /home/credicoob/www/site/wp-includes/nav-menu-template.php on line 106
Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/credicoob/www/site/wp-content/plugins/piecemaker/piecemaker-main.php on line 2709
Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/credicoob/www/site/wp-content/plugins/piecemaker/piecemaker-main.php on line 2718
Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/credicoob/www/site/wp-content/plugins/piecemaker/piecemaker-main.php on line 2731 Tendências digitais: inteligência, personalização e imersão | Credicoob
O mercado está cada vez mais online e hiperconectado, independentemente do setor. Hoje podemos encontrar praticamente qualquer estabelecimento, produto ou serviço com uma simples busca. E ela já evoluiu bastante: não está mais restrita às palavras-chave. Agora voz e imagens também servem como parâmetros.
Estamos em um momento em que as empresas procuram criar cada vez mais imersão. Planejam e desenvolvem estratégias para suas marcas envolverem os clientes e prospects, causando, inclusive, sentimentos e sensações. Deixamos de ter somente análises objetivas, o subjetivo ganha cada vez mais peso.
Veja o exemplo das redes sociais: elas querem a atenção integral dos usuários, para isso, oferecem notícias, anúncios, vídeos, lojas e aplicativos dentro delas, tudo para fazer a pessoa permanecer conectada o máximo de tempo. Para muitos, as redes sociais são a própria internet!
E devemos considerar, também, as imersões propiciadas pelos projetos de realidade aumentada, que já estão sendo implementados em diversas lojas – principalmente no exterior. Você deseja, a empresa o direciona e você consome. Resultado? Um aumento enorme nas taxas de conversões.
Todos esses novos projetos só são possíveis quando se aliam três requisitos essenciais para a economia digital: inteligência, personalização e imersão. Todos sempre com o foco preciso no indivíduo e suas preferências e costumes.